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Unravelling the Mystery: How Does Video Production Work?

A corporate videography capturing a group of people in a conference room.

When I first stepped into the realm of videography, the intricate ballet of lights, cameras, and action seemed almost like alchemy. ‘How does video production work?’, I wondered. It was a dance of creativity and technology orchestrated to tell a story, sell a product, or simply entertain. As I honed my skills, I began to […]

What’s the Difference Between a Film Company and a Production Company?

A cartoon illustration of a camera and monitor showcasing the creativity of SA production companies.

As I delve into the world of the movie industry, I often come across the terms ‘film studio’ and ‘production company’. They’re banded about as if interchangeable, yet, there’s a subtle artistry to parsing out the difference between film company and production company. From my days collaborating with the likes of Robust Creative solutions in […]

Unveiling the Role: What Does a Professional Videographer Do?

A cameraman in front of a stadium.

As someone who has delved into the multifaceted world of video production, I’ve come to appreciate the crucial role that a professional videographer plays in capturing life’s moments with a keen eye for storytelling. In South Africa, where the landscape is as rich and diverse as its culture, the need for videography services has sharply […]

Mastering the Art: How Do You Write a Corporate Video?

A group of people from video production agencies in a green room.

When considering how do you write a corporate video, one recognises the medium’s indispensable role in the contemporary brand communication landscape. In Johannesburg, establishments like Robust Creative Solution are pioneering in corporate video content creation, embodying a synthesis of visual flair and resonant storytelling. Such videos represent far more than mere promotional tools; they serve […]

Understanding the Meaning of a Corporate Film – What Is It?

A group of people working on computers in an office, possibly for video creation companies.

As I delve into the world of corporate films, it strikes me that their significance cannot be overstated. The meaning of corporate film lies in its power to communicate a company’s very essence – its identity, ethos, aims, and services – to a tailored audience. Here in South Africa, where diversity and dynamism shape the […]

Understanding the Difference Between Commercial and Corporate Videos

An illustration of a conference room with people engaged in corporate videography.

When I’m tasked with crafting video content for marketing, I find it crucial to distinguish between commercial and corporate videos. In the realm of video production, these two species of visual communication serve utterly different purposes, and recognising their unique characteristics is vital for any business. A commercial video, for instance, springs to life on […]

Unveiling the Timeline: How Long Does it Take to Edit a Corporate Video?

An illustration of a man working at a desk on video editing.

As someone who deeply appreciates the craft of video production, I’ve noticed a burning question that often surfaces amongst my peers in South Africa: How long does it take to edit a corporate video? This query is not without merit, especially when precision and finesse are of the essence in the corporate video production process. […]

Understanding How Long Does It Take to Edit a Corporate Video

A man creating testimonial videos at a desk with a camera and other equipment.

When venturing into the realm of corporate video production, a question I often hear is, “How long does it take to edit a corporate video?” It’s a query with a multitude of answers, as no two projects are exactly alike. Whether you’re just dipping your toes into video production in South Africa or pondering the […]

Understanding the Gigabytes: The Size Dynamics of a 1-Hour Video

A pair of hands engaging in motion graphics while holding a knife in front of a computer screen.

As a content creator and film enthusiast in South Africa, I’ve often pondered over the question – how big is a 1-hour video? The answer isn’t as straightforward as one might think, with a myriad of factors coming into play. From formats and resolutions to the intricate balance of quality and compression, the video file […]

Crafting the Perfect Pitch for Your Corporate Video


When I consider how to pitch a corporate video, I realise it’s not just about perfecting my script; it’s about creating a narrative so compelling that it captures the imagination from the very beginning. With the expertise of Robust Creative Solution, a video production company renowned for its innovative spirit, I’ve learnt that my delivery […]

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